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ISA LEARNING SERIES: JOSH BERNOFF – June 14, 2024

ISA LEARNING SERIES WEBINAR: JOSH BERNOFF Friday, June 14, 2024 | 11:00 am — 1:00 pm Eastern Build a Better Business Book (That’s Better for Your Business) Is it still […]

ISA LEARNING SERIES WEBINAR: JOSH BERNOFF

Friday, June 14, 2024 | 11:00 am — 1:00 pm Eastern

Build a Better Business Book (That’s Better for Your Business)

Is it still worth it to promote your content with a book?

Yes. But only if you understand how the book world works, and what it takes to create a business book.

In this session, business book expert Josh Bernoff, veteran of more than 50 book projects, will describe everything that goes into the decision to do a book: how to develop a powerful idea, how to choose a publishing path, what it takes to write a book, and, crucially, how books can generate revenue for their authors and the companies they work for. This session includes data from a survey of business authors about their experiences of creating and publishing books that mattered.

It all starts with recognizing that business books are stories. You must structure your book as a story, collect the compelling stories that will make up your book, and craft a story to promote your book and your ideas.

Join us for insights into how to effectively build a business book that creates a powerful impression in your market.

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About:

Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he collaborated have generated more than $20 million for their authors. Josh’s most recent book is Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters (Amplify, 2023). As Daniel H. Pink wrote, “If you’re serious about writing a business book that matters, then look no further.”

Josh is also the author, coauthor, or ghostwriter of eight business books. He has collaborated on more than 50 nonfiction books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. Visit his blog at bernoff.com.

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“Josh Bernoff deconstructs the end-to-end process of conceptualizing, writing, publishing, and marketing a business book into both the profound and the practical. He has been my number-one go-to for all things writing for almost a decade. I can’t wait to introduce Josh to ISA.”

-Liane Davey, Co-Founder & Principal at 3COze Inc.