ISA Connection

Learning Series July 2026
2026-07-21 11:30 - 13:00 (America/New_York)
July Learning Series
Date: Tuesday, July 21st, 2026
Time: 11:30 AM EST – 1 PM EST (8:30 AM PST – 10 AM PST)

Cutting Through the Noise:
How Smart Firms Create Demand in
a Crowded Market

In a world where everyone is publishing, launching, posting, and promoting, standing out has never been harder — or more important. This panel features leaders who have successfully generated demand, without relying solely on big budgets or viral luck. They’ll share how to get the fundamentals right through better targeting and product decisions, how to leverage relationships as your most strategic demand gen resource, and how to use publishing to create competitive advantage. You’ll get sage advice on what to amplify, where to focus your energy, and how to build credibility and visibility in ways that actually support business growth.
Designed for founders and leaders who know their work is strong but struggle to make it visible, this session goes beyond “do more marketing.” Panelists will explore how to get the basics right and avoid the common traps that lead to lots of activity but little impact. You’ll leave with practical ideas for increasing your firm’s profile in ways that feel authentic, sustainable, and aligned with your long-term strategy.

July Learning Series Panelists

Elizabeth Marshall
Founder and Chief Strategist at Elizabeth Marshall Inc.
A firm for authors and speakers who are playing the long game.

Elizabeth Marshall is the Founder and Chief Strategist of Elizabeth Marshall Inc., where she helps authors, speakers, and thought leaders build influential platforms, expand their reach, and create lasting impact through strategic thought leadership.

Jesse Finkelstein
CoCEO/Co-Founder at Page Two Strategies
Page Two strategies is an award-winning hybrid publishing company.

Jesse Finkelstein is Co-Founder and Co-CEO of Page Two, an award-winning hybrid publishing company that helps thought leaders, experts, and organizations publish impactful nonfiction books while maintaining greater control over the publishing process.

Ellen Smolko
Founder of Marketing Medic
Expert in creating revenue and market alignment in founder-led companies.

Ellen Smolko is the Founder of Marketing Medic® and Foresight Performance, specializing in revenue alignment, marketing strategy, and helping founder-led companies eliminate growth barriers by aligning marketing, sales, positioning, and business strategy.

Register Here

How's Business 2026 Mid-Year Survey
2026-07-01 - 2026-07-17
How’s Business Mid-Year Survey
Survey Release Date: 7/1/2026
Survey Deadline: 7/17/2026
ISA-ALP’s How’s Business survey is a quick, mid-year check-in that tracks member firms’ financial performance and outlook. It takes just 5-10 minutes to complete—and the more members who respond, the more valuable the results are for everyone.
Your input informs ISA-ALP’s July 2026 benchmarking snapshot, with aggregated results shared with participants and posted in the members-only portal.
Who should complete this survey? Founders, CEOs, Presidents, Partners, department leaders for operations, sales, marketing, finance, products/programs, and all department strategic leaders.
Please submit your response no later than July 17, 2026.
Thank you for helping strengthen the value of ISA-ALP’s benchmarking for all members.

Survey Release Date 7/1/2026

Like Member Virtual Zoom Meeting
2026-06-10 15:30 - 17:30 | Zoom – Like Member Program
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C-Level Forum and Networking Social
2026-05-12 11:00 - 17:00
C-Level Forum
Tuesday, May 12, 2026
11:00am-5:00pm EST | 8:00am-2:00pm PST
ISA-ALP’s C-Level Forums connect executives in small, confidential groups to tackle pressing business issues.

C-Level Networking Social
Monday, May 11, 2026
6:30-7:30 PM EST | 3:30-4:30 PM PST
Be sure to get the most out of the C-Level Forum by attending the Networking Hour the evening before the forum!

Led by experienced facilitators, each member presents their challenge and receives valuable feedback from industry peers. Issues are collected in advance to ensure productive discussions, making these forums a powerful space for strategic problem-solving.
Who should join?
Who Should Attend? CEO, CFO, COO, CRO, CTO, CMO, CSO, CPO (or of a similar strategic business decision making position within your firm; no matter your revenue size), present one business strategic issue per event. Multiple attendees from one firm may be permitted with separate business issues – please check with awendrick@isaconnection.org for details.

Register

C-Level Questionnaire will be sent upon registration!

Member Pulse Point Satisfaction Survey
2026-05-06 - 2026-05-20
Member Pulse Point Satisfaction Survey 2026
Release Date: 5/6/2026!
Close Date: 5/20/2026!
As a valued member of ALDO we invite you to complete the 2026 Member Pulse Point Survey. Your feedback plays a vital role in guiding the Board of Directors and committees as they work to enhance the value of membership for each firm and shape the future of ALDO.
The survey will take approximately 10 minutes of your time.
Complete Survey Here

Learning Series April 2026
2026-04-29 11:30 - 13:00
The Exit Journey Panel
Wednesday, April 29th
11:30 AM EST – 1:00 PM EST
8:30 AM PST – 10:00 AM PST
Whether you’re building solo or leading a team, sustainable growth requires more than theory — it requires alignment, clarity, and community.
Join us for our April Learning Series, a dynamic live virtual experience designed for leaders who want to drive strategic growth without burnout or guesswork. This interactive series brings together experienced voices and real-world insights to help you strengthen your strategy, sharpen your leadership, and prepare for what’s next.
Who Should Attend? Owners/Founder/CEO/President attend this Designate-directed program.

This Series Covers:

Exiting Your Business – Understand what it truly takes to prepare for a profitable and purposeful exit.
Building Buzz – Create meaningful visibility that attracts the right audience and drives momentum.
Customer Panel Insights – Hear directly from customers about what builds loyalty, trust, and long-term value.

Each session features a thoughtfully curated panel of experts and practitioners who bring wisdom, experience, and actionable insight to the table.
We look forward to introducing you to our expert panelists:

Bart Egnal
The Humphrey Group
www.thehumphreygroup.com

Steve Cohen
Strategic Leadership Collaborative
www.strategicleadershipcollaborative.com

Mike Esterday
Integrity Solutions
www.integritysolutions.com

Mary McGlynn
Former President and Owner of Power Speaking
http://www.powerspeaking.com

Register Here
