Learning Series July 2026
July Learning Series
Date: Tuesday, July 21st, 2026
Time: 11:30 AM EST – 1 PM EST (8:30 AM PST – 10 AM PST)
Cutting Through the Noise:
How Smart Firms Create Demand in
a Crowded Market
In a world where everyone is publishing, launching, posting, and promoting, standing out has never been harder — or more important. This panel features leaders who have successfully generated demand, without relying solely on big budgets or viral luck. They’ll share how to get the fundamentals right through better targeting and product decisions, how to leverage relationships as your most strategic demand gen resource, and how to use publishing to create competitive advantage. You’ll get sage advice on what to amplify, where to focus your energy, and how to build credibility and visibility in ways that actually support business growth.
Designed for founders and leaders who know their work is strong but struggle to make it visible, this session goes beyond “do more marketing.” Panelists will explore how to get the basics right and avoid the common traps that lead to lots of activity but little impact. You’ll leave with practical ideas for increasing your firm’s profile in ways that feel authentic, sustainable, and aligned with your long-term strategy.
July Learning Series Panelists
Elizabeth Marshall
Founder and Chief Strategist at Elizabeth Marshall Inc.
A firm for authors and speakers who are playing the long game.
Elizabeth Marshall is the Founder and Chief Strategist of Elizabeth Marshall Inc., where she helps authors, speakers, and thought leaders build influential platforms, expand their reach, and create lasting impact through strategic thought leadership.
Jesse Finkelstein
CoCEO/Co-Founder at Page Two Strategies
Page Two strategies is an award-winning hybrid publishing company.
Jesse Finkelstein is Co-Founder and Co-CEO of Page Two, an award-winning hybrid publishing company that helps thought leaders, experts, and organizations publish impactful nonfiction books while maintaining greater control over the publishing process.
Ellen Smolko
Founder of Marketing Medic
Expert in creating revenue and market alignment in founder-led companies.
Ellen Smolko is the Founder of Marketing Medic® and Foresight Performance, specializing in revenue alignment, marketing strategy, and helping founder-led companies eliminate growth barriers by aligning marketing, sales, positioning, and business strategy.