Are You Prepared to Create and Lead the Future?
It doesn’t require a #10YearChallenge to notice that things have changed pretty dramatically over the past decade — and we’re not just talking about hairstyles. So we can only imagine what the next ten years will bring us. For Bob Johansen, thinking about the future...
A Meeting of the Minds: 6 Takeaways from ISA’s 2018 Sales and Marketing Conference
Who’s Brella? What’s a Vidyard? Why should we obsess about a “uniting idea”? And just what docustomers really think? Sales and marketing leaders from ISA firms gathered in Tysons Corners, Virginia, this October to find answers to all these questions and more at ISA’s...
Everything You Wanted to Know about GDPR, But Didn’t Know to Ask
If there’s one message Ralf Wolter would like all ISAers to take away from his two-part webinar series on General Data Protection Regulations (GDPR) compliance, it’s this: Digital freedom ends where user freedom begins. Wolter, who’s the founder of High-Performance...
Change Your Perspective and Change the Game
People are still talking about that moment. It was the final day of the ISA Annual Business Retreat, and members sat anxiously awaiting the marketing audit from Equiteq’s Pat Webb, eager to see how the different firms’ value propositions and messaging stacked up. Who...